Privacy Policy

1. Introduction

LeadGen.diy ("LeadGen," "we," "us," or "our") operates the LeadGen platform at https://leadgen.diy/. This Privacy Policy explains how we collect, use, disclose, and protect information when you access or use our website, platform, and related services (collectively, the "Service").

By using the Service, you acknowledge the practices described in this Privacy Policy. If you do not agree with these practices, please discontinue use of the Service.

This Privacy Policy is intended to address applicable United States privacy requirements. Certain state privacy laws may provide additional rights depending on your location and whether those laws apply to our business and processing activities.

2. Information We Collect

Information You Provide Directly

• Account information: Your name, email address, company name, and account credentials when you register.
• Billing information: Payment and subscription details processed through our payment providers, including Stripe. We do not store full payment card numbers on our own systems where payment processing is handled by our providers.
• ICP configuration: Target audience criteria, keywords, filters, and other settings you configure within the platform.
• Communications: Information contained in messages, enquiries, feedback, and support requests you send to us.
• Business information: Information you provide when using our lead generation, prospect matching, outreach, or managed GTM services.

Information Collected Automatically

When you use the Service, we may collect certain information automatically, including:

• Usage information: Pages visited, features used, actions taken, session activity, and interactions with the Service.
• Device and technical information: Browser type, operating system, IP address, device information, and referring URLs.
• Cookies and similar technologies: Information collected through session cookies, analytics technologies, and other similar tools used to operate and understand the Service.

You can learn more about these technologies in Section 8.

Information from Third-Party Sources

LeadGen.diy may process publicly available business information and public posts or conversations from supported sources, including LinkedIn, X, Reddit, and Crunchbase, to identify potential buying signals and relevant prospect information.

The availability of information depends on the source, the platform's technical capabilities, and applicable restrictions.

We do not intend to access private messages or content that is not publicly available through authorised means.

Information obtained from public sources may still constitute personal information under applicable law. We handle such information in accordance with this Privacy Policy and applicable legal requirements.

3. How We Use Your Information

We may use the information we collect to:

• Provide, operate, maintain, and improve the Service.
• Create and manage user accounts.
• Identify and deliver buying-intent signals based on your configured ICP criteria.
• Support prospect matching, enrichment, lead research, and GTM workflows.
• Prepare personalised outreach and support AI-assisted reply handling.
• Process payments, manage subscriptions, and provide customer support.
• Send transactional communications, including account notifications, receipts, service alerts, and password resets.
• Send product updates and marketing communications where permitted by law. You may opt out of marketing emails using the available unsubscribe mechanism.
• Monitor platform performance, troubleshoot errors, and improve security.
• Detect, investigate, and prevent fraud, misuse, unauthorised access, and violations of our Terms of Service.
• Comply with applicable legal obligations and respond to lawful requests.

We use information only for purposes that are consistent with this Privacy Policy and applicable law.

4. United States Privacy Rights

Privacy rights and business obligations vary by state and may depend on factors such as the type of information collected, the purpose of processing, and whether a business meets the relevant legal requirements.

Where applicable law provides these rights, you may be able to:

• Access: Request information about the personal information we collect, use, or disclose about you.
• Correction: Request correction of inaccurate personal information.
• Deletion: Request deletion of personal information, subject to applicable legal exceptions.
• Data portability: Request a copy of certain personal information in a portable format.
• Opt out: Opt out of certain sales of personal information, targeted advertising, or profiling activities where applicable law provides this right.
• Withdraw consent: Withdraw consent where processing relies on your consent.
• Appeal: Appeal a decision concerning a privacy rights request where required by applicable law.
• Non-discrimination: Exercise applicable privacy rights without unlawful discrimination.

For example, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, provides qualifying California residents with specific rights over their personal information. Other states may provide different rights and protections.

These rights are subject to applicable eligibility requirements, exceptions, and verification procedures.

How to Submit a Privacy Request

To submit a privacy-related request, contact us at support@leadgen.diy.

Please describe your request and provide sufficient information for us to understand and verify it. We may request additional information when reasonably necessary to verify your identity or authority to make the request.

We will respond within the timeframe required by applicable law. Where no specific legal deadline applies, we will make reasonable efforts to respond promptly.

5. Data Sharing and Disclosure

We do not sell personal information for money. Depending on how the Service is configured and the laws that apply, certain disclosures of information to third parties may be considered a sale or sharing under specific privacy laws.

We may disclose information in the following circumstances:

Service Providers

We may share information with service providers that help us operate the Service, including providers used for:

• Payment processing: Stripe.
• Email delivery: Resend.
• Analytics: PostHog.
• Hosting, security, and content delivery: Cloudflare.
• Other infrastructure and operational services: Providers required to support our platform and business operations.

Service providers may process information on our behalf to perform their contracted services, subject to applicable contractual and legal requirements.

The providers used may change as our business and technical requirements evolve.

Connected Integrations

If you connect a CRM or another third-party service, information may be transferred to that service according to your configuration and instructions.

For example, prospect information may be synchronised with HubSpot, Salesforce, or another supported integration when you enable the relevant functionality.

The receiving service's own privacy policy and terms may also apply.

Legal and Safety Reasons

We may disclose information when reasonably necessary to comply with applicable law, respond to valid legal process, protect rights and safety, investigate fraud, or enforce our agreements.

Business Transfers

Information may be transferred as part of a merger, acquisition, financing, restructuring, or sale of business assets, subject to applicable legal requirements and appropriate safeguards.

With Your Direction or Consent

We may disclose information for additional purposes when you direct us to do so or provide consent where required.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide the Service, maintain your account, fulfil the purposes described in this Privacy Policy, resolve disputes, enforce agreements, and comply with applicable legal obligations.

Account information is generally retained while your account remains active.

If you close your account, we will delete or anonymise personal information within 90 days where reasonably practicable, except where information must be retained for legal, security, accounting, dispute-resolution, or other legitimate business purposes.

Some information may remain in backups or records maintained by service providers for a limited period before being deleted in accordance with their retention practices.

Retention periods may vary depending on the type of information and the circumstances in which it was collected.

7. Data Security

We use reasonable technical, administrative, and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration, and disclosure.

Depending on the systems and services involved, these measures may include encryption in transit, access controls, authentication safeguards, monitoring, and security reviews.

No method of storing or transmitting information over the internet is completely secure. Accordingly, we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and notifying us promptly if you suspect unauthorised access to your account.

For additional information about our security practices, please visit our Security page.

8. Cookies and Similar Technologies

We may use cookies and similar technologies to operate the Service, remember preferences, maintain sessions, understand usage, and improve website performance.

Essential Cookies

These cookies support necessary functions, such as authentication, account sessions, and platform security.

Analytics Cookies

We may use PostHog or similar analytics tools to understand how visitors interact with the website and platform, identify usability issues, and improve our services.

The information collected depends on the tools configured and their settings.

Marketing and Advertising Technologies

If we use marketing or advertising cookies, pixels, or similar technologies, we will provide notices and obtain consent or offer opt-out mechanisms where required by applicable law.

Managing Cookies

You can manage cookies through your browser settings and, where available, our cookie preference centre.

Disabling certain cookies may affect the availability or functionality of parts of the Service.

9. Children's Privacy

The Service is designed for business users and is not intended for children under 13 years of age.

We do not knowingly collect personal information directly from children under 13. If we become aware that we have collected such information in a manner that violates applicable law, we will take appropriate steps to delete it.

If you believe a child has provided personal information to us, please contact support@leadgen.diy.

Where applicable law provides additional protections for minors, we will comply with the requirements that apply to our activities.

10. International Data Transfers

LeadGen.diy is a US-based business, but some of our service providers or infrastructure may process or store information in other countries.

As a result, personal information may be transferred to or accessed from locations outside your state or country, subject to applicable law.

Where required, we will implement appropriate safeguards for international transfers and take reasonable steps to ensure that personal information receives the protection required by applicable law.

11. Third-Party Websites and Services

The Service may contain links to third-party websites, platforms, and services. We do not control their privacy practices, security measures, or content.

If you visit or use a third-party service, its privacy policy and terms will govern its handling of your information.

We encourage you to review the privacy policies of any third-party services you connect to or access through LeadGen.diy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, data practices, technology, or legal obligations.

When we make material changes, we will update the "Last updated" date and provide additional notice where required by applicable law.

We encourage you to review this page periodically to stay informed about our privacy practices.

13. Contact Us

If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or need assistance with a privacy-related request, please contact us:

LeadGen.diy

Email: support@leadgen.diy

Website: https://leadgen.diy/